Starting from December 4, McDonald’s has reintroduced its breakfast menu in Vinnytsia as part of a test initiative. For several months, customers at all Vinnytsia locations will be able to enjoy breakfast items from the restaurant’s opening until 10:30 AM.
In response to frequent customer requests, McDonald’s explored ways to bring back morning meals. The main obstacle was air raid alerts and the operational challenges they created. As a result, McDonald’s has worked on different options for reintroducing the breakfast menu and has adapted its internal operational processes accordingly.
A decision to expand the breakfast menu to other cities will be made after the test phase concludes, expected in 2025.
