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The Most Visited Attractions in England

VisitEngland’s Annual Attractions Survey shows historic properties experienced significant growth in visitor numbers in 2017.

Of the 1,400 English attractions surveyed the research found that historic properties such as mills, monuments, boats and burial grounds saw the largest increase in visitor numbers, up 8% on 2016. 

Visits to farm attractions also experienced strong growth in 2017, up 5% on the previous year. Historic houses and palaces, along with visitor and heritage centres and places of worship all saw increases of 4% in 2017.

The British Museum was the most visited ‘free’ attraction in England in 2017 for the 10th consecutive year with nearly 6 million visitors, and the Tate Modern came a close second with more than five and a half million.

The Tower of London topped the list as the most visited ‘paid for’ attraction for the ninth year running with 2.8 million visitors and Chester Zoo came in second place with 1.9 million.

Overall, visits to England’s attractions rose by 2% in 2017. Visitor attractions overall reported increased spending of 7% on 2016.

 Most visited PAID attractionsMost visited FREE attractions 
Name of attractionNumber of Visitors in 2017Name of attractionNumber of Visitors in 2017
1Tower of London2,842,970British Museum5,906,716
2Chester Zoo1,866,628Tate Modern5,656,004
3Flamingo Land Theme Park and Zoo1,691,083National Gallery5,229,192
4Windermere Lake Cruises, Bowness1,611,491Brighton Pier   4,684,000 (E)
5Stonehenge1,582,532NHM (South Kensington)4,434,520
6St Paul’s Cathedral1,571,197V&A South Kensington3,789,748
7Westminster Abbey1,547,001Science Museum3,251,634
8Royal Botanic Gardens, Kew Gardens1,485,337Somerset House3,223,350
9Roman Baths and Pump Room1,318,976Tate Britain1,777,877
10RHS Garden Wisley1,143,175British Library1,426,433

Tourism is worth £106 billion annually to England.